How to Write a Press Release [Free Press Release Template + Examples]

You also might want to include “###” or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today[3].

When it comes to formatting the body copy and headline, click here[4] or scroll down for writing tips.

In this example, Catbrella Inc., a fictitious ad agency which just gained its 10th Twitter follower after two years of paid social media efforts, announces its achievement in a press release.

Sample press release format by HubSpot, with orange markers showing five rules to follow

*Disclaimer: HubSpot is entirely responsible for the silliness of this faux announcement.

How to Write a Press Release

How to write a press releaseWriting a press release to break important company news can help businesses grow better, but doing it right is just as important. Here’s how to write a press release, like the one above, step-by-step.

Rule 1: Make your headline irresistible.

You’ve got your announcement in mind, and now it’s time to get it down in words to share with your community, industry, and followers. Just like writing the perfect blog post title[5], setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.

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